Invitation to Tender for B2B Meetings in New York / USA

Turkish Socks Exporters' Cluster

Invitation to Tender for B2B Meetings in New York / USA

Scope of Work

Istanbul Apparel Exporters Association (IHKIB) is one of the most important associations of the Turkish apparel sector, which is itself one of the leading industrial sectors in Turkey. That was founded in 1986, is one of the four exporters associations under the General Secretariat of Istanbul Textile and Apparel Exporters Association (ITKIB). The Association, which has 9.425 members comprising 75% of Turkey's total apparel exports amounting to some US dollars 17 billion annually, plays a central role in the apparel industry as a whole.

The first goal of IHKIB is to enhance its members' competitive advantages and find opportunities through which member companies can develop new B2B relationships and establish effective communication for business purposes. Istanbul Ready-Made Garment Exporters' Association is one of the leading organizations in Turkey with longtime experience in both nationally and internationally funded projects with proven success and acknowledged outputs.

IHKIB is currently carrying out Turkish Socks Exporters' Project with 18 socks manufacturers who work for the best known international brands and have strong collection capability. The main goal of the cluster is to “support cluster companies in the face of global economic challenges through enhancing business and institutional collaboration and networking for territorial innovation and competitiveness” as set by Ministry of Economy of Turkey. Turkish Socks Exporters' Cluster is formed as a result of the project called “Improving International Competitiveness of Turkish Socks Garment Sector (URGE)”. This cluster based project is coordinated by IHKIB and funded by Ministry of Trade in Turkey with a vision to mobilize local dynamics to reinforce Turkish SMEs' sustainability on international trading environment.

Turkish Socks Exporters' Cluster aims to carry out several actions and activities in the field of mutual learning (training and consultancy), international marketing activities and trade missions in order to prepare companies for international competition and for improving their export and innovation skills.

In the beginning of the project the Turkish Socks Exporters' Cluster prepared a needs analysis, which helped prepare a roadmap by determining the expectations and needs of cluster firms, the markets targeted by the cluster firms and planned to enter. Among these markets is the world's largest stocking importer USA with a market share of 19%.

To this end as IHKIB we are planning to organize B2B meetings in New York for the Turkish Socks Exporters' Cluster are in search for a PR Agency / Consulting Agency which will support us.

Scope of Work:

The scope of the work will involve Turkish Socks Manufacturers to travel to New York USA and conduct the following activities:

Coterie Fair Visit
B2B Meetings (at Crowne Plaza Times Square)
B2B Meetings (will take place at the offices / premises of buyers)

The Service Provider shall provide the following service to IHKIB

Development and Organisation of Database: a database of potential/suitable buyers will be developed and organized for the Turkish Socks Exporters Cluster. The database will be completed by the service provider which will need to be approved by IHKIB.
Prospection Calls and Individual Contact: the service provider will conduct calls and individual contacts with potential buyers on behalf of IHKIB and Turkish Socks Exporters Cluster and organize B2B meetings. An agenda of meetings will be shared with IHKIB and the Turkish Socks Exporters Cluster.
B2B Buyers Acquisition: Service Provider will be responsible for inviting and confirming meetings with at least

10 A Level Buyers/ Brands
5 B Level Buyers / Brands
5 C Level Buyers / Brands

for each participating manufacturer which will be pre-scheduled in 10 days before the meeting.

Press Interviews, Releases and Follow Up: The Service Provider will be responsible for arranging interviews between the attending press and a representative of IHKIB with the prior approval of IHKIB. Additionally, distributing press releases, prepared by IHKIB and translated by The Service Provider, to local and international journalists and media outlets, accumulating all publications relating to the B2B event published up and until a period of two weeks following the B2B event. will also be the responsibilities of Service Provider.
B2B Event at the Premises of Buyers: The Service Provider will be responsible for arranging B2B events at the offices of buyers / brands whom were unable to attend the B2B event or have requested indebt meetings with the socks cluster.
Project Manager: The Service Provider will be responsible for designating at least two project manager who will be present throughout the B2B event and Press Interviews to ensure that an efficient administration process is achieved.
Follow up: the service provider will organize a questionnaire to participants and potential clients/buyers: to evaluate the visit and analyse the success ratio of the event.

USA / New York
15-19 September

B2B Event: 17 September 2018

B2B Meetings in Buyers' Offices: 18 September 2018

Interested parties are kindly requested to submit following documents to IHKIB via mail to Çobançeşme Mevkii, Sanayi Cad. Dış Ticaret Kompleksi B Blok Yenibosna / İstanbul by the end of working hours on August 20^th 2018, Monday.

Interested parties need to send their quotes in two closed separate envelopes.

Envelop 1 will require the following documentations:

Company Background Information
Team Information
Scope of Services
Methodology
Draft Program
Deliverables
3 References (specifically on apparel)
Curriculum Vitae of all personel who will be working on the Project
Legal Identity Form (Annex 2 Form)
Availability of the Personel
Case Study – B2B Experience

Envelope 2 will require the following documentations:

Financial Proposal/Quote – financial proposal should include VAT and must be valid for a minimum of 30 days. (Annex 1 Form)

Deadline for Application: August 17, 2018

Contact: deniz.cottrell@itkib.org.tr

ANNEX - 1 Financial Proposal/Quote

Proposal Title : New York B2B Event

Name of Service Provider: : … … … … … … … … …

Proposed Service / For New York Hinterland	Total Service Fee Per Buyer	Planned Number of Buyer Acquisition
Brand/Buyer Acquisition / BUYER LEVEL A
Brand/Buyer Acquisition / BUYER LEVEL B
Brand/Buyer Acquisition / BUYER LEVEL C

* Offered quote is valid until 01/01/2019. * Buyer Level A: +10 million turnover *Buyer Level B: 6-10 million turnover *Buyer Level C: Below 6 millon turnover

Proposed Service / For North Carolina Hinterland	Total Service Fee Per Buyer	Planned Number of Buyer Acquisition
Brand/Buyer Acquisition / BUYER LEVEL A
Brand/Buyer Acquisition / BUYER LEVEL B
Brand/Buyer Acquisition / BUYER LEVEL C

* Offered quote is valid until 01/01/2019. * Buyer Level A: +10 million turnover *Buyer Level B: 6-10 million turnover *Buyer Level C: Below 6 millon turnover

Note: The bids to be submitted will be given per buyer, in USD, including VAT and will be stated separately in writing and figures. The tenderer agrees that the given quoate is in accordance with the scope, procedures and principles of the work in the attached technical condition. App 20 Turkish Socks Manufactures are expected to participate in the event.

Company Stamp

Signature

ANNEX-2 Legal Identity Form

Legal Identity Form

SPECIAL INSTITUTIONS / INSTITUTIONS

TYPE

NGO (Non Governmental

Organisations)

YES

NAME OF COMPANY

ABBV.

HEADQUARTER ADDRESS

ZIP CODE

PO BOX

CITY

COUNTRY

TAX NUMBER

REGISTRATİON PLACE

REGISTRATION DATE
	D	D		M	M		Y	Y	Y	Y

REGISTRATION NUMBER

PHONE

FAX

DATE AND SIGNATURE