Istanbul Apparel Exporters' Association (İHKİB)
Technical Specification of PR Service Procurement for Fashion Week Istanbul
1. DESCRIPTION AND SCOPE OF THE WORK
1.1. Scope of the Specification
This bidding specification covers the procedures and requirements related to the bids to be submitted for the PR Service Procurement for Fashion Week Istanbul that is planned to be digitally organized on March 2021 and October 2021, by the İstanbul Apparel Exporters' Association which is operating under the General Secretariat of Istanbul Textile and Apparel Exporters' Association.
ADMINISTRATION: İstanbul Apparel Exporters' Association (hereinafter referred to as "İHKİB").
BIDDER: The Bidding Company.
1.2. General Information about Fashion Week Istanbul
Fashion Week Istanbul showcases the best of Turkey's design talent to the international fashion community. IFW is a season-less and gender-neutral event that runs twice a year. IFW is Turkey's most important fashion event that celebrates creativity and culture.
1.3. General Information about Contracting Authority
Exporters' Associations are the organizations that are operating in various sectors in various provinces of Turkey since 1937 with a view to increase, support and coordinate the exports and thus contribute to the economic development. There are 61 exporters' associations operating in 24 different sectors/sub-sectors in Turkey. Exporters' associations contribute to the development of commercial capacities of member firms. They also perform many functions for this general purpose. These functions are outlined in the Law and Regulations.
The associations operating nationwide are organized in the form of 13 general secretariats. İTKİB is one of them and it has four associations within its body. These are as follows:
· İstanbul Apparel Exporters' Association
· İstanbul Textile and Raw Materials Exporters' Association
· İstanbul Leather and Leather Products Exporters' Association
· İstanbul Carpet Exporters' Association.
Istanbul Apparel Exporters Association-İHKİB
PR and Communication Services of Fashion Week Istanbul
· Devising a communications strategy to promote Fashion Week Istanbul to the global fashion community
· Implementing publicity and communication for the biannual editions of Fashion Week Istanbul (March and October 2021)
· Writing and distributing save the date/invitation listings for print, online and broadcast media
· Sending out press releases to print, online and broadcast media and monitoring their coverage (pre, during, post releases)
· Planning and securing feature article placements at reputable media organizations (online or offline editions of global fashion magazines/or online and offline fashion&style sections of leading newspapers)
· Providing a press clippings report following both events (offline and online)
· Devising a macro influencer and micro influencer communication plan starting from February 2021 to January 2022 (an additional budget will be submitted to the bidder for securing influencer cooperations)
· Target countries and cities: Paris, London, Milan, Moscow, New York, United Arab Emirates and Qatar
3. METHOD AND CONDITIONS OF BIDDING
· The purchasing process shall be carried out in accordance with the legislation of TIM (Turkish Exporters Assembly) and Exporters' Associations.
· The bids shall be sent via e-mail to the designated e-mail address of the Contracting Authority at the latest on 17.02.2021.
· Any tax arising from the contract shall be borne the BIDDER.
· The BIDDER shall not transfer the work to any other party.
Content of Bid:
· Bid Form (see. Annex-1).
· This technical specification, with each page signed and sealed by authorized signatory of the company,
· Example Works and List of References.
· Duration of Work and Project Plan.
· For administrative issues: Mr. Ünal Türlüdür
o P: +90 212 454 04 31
· For technical issues: Mr. Özden Hantal.
o P: +90 212 454 08 90
o E: firstname.lastname@example.org
4. EVALUATION OF BIDS AND SELECTION CRITERIA:
· The evaluation results shall be notified to the BIDDERS in writing.
· The BIDDERS agree and undertake that they shall not have any compensation and other claim rights it they are not awarded the contract for their bids as a result of the evaluation.
5. CANCELLATION OF TENDER
· İHKİB has the right not to make the tender if deemed necessary.
· In case İHKİB cancels the tender for any reason whatsoever, the BIDDERS agree and undertake that they shall not have any compensation and other claim rights irrespective of the name under which it is claimed.
6. SETTLEMENT OF DISPUTES
The İstanbul Arbitration Center is authorized to settle any disputes arising out of this specification. The Turkish law and arbitration rules of the İstanbul Arbitration Center shall apply to such disputes.
ANNEX-1 FINANCIAL BID FORM
Contract Title : Technical Specification of Global PR Service Procurement for Fashion Week Istanbul 2021
Bidder's Name : … … … … … … … … …
Global PR Service Price for the FWI 2021
Influencer Marketing Plan for the FWI 2021
The following conditions shall apply to the bids:
· The bids must be valid until 17 February 2022.
I hereby declare that I agree to participate in the foregoing service procurement.
Name / Surname / Signature of Authorized Person